Friday, March 31, 2006

Fox cleans up MySpace for advertisers


To try and quell fears from advertisers who might be reluctant to buy space on MySpace, Fox Interactive, which owns the social networking service, has begun instituting more thorough reviews of content users put on their profiles. Some marketers, who otherwise are anxious to gain exposure to the people who frequent MySpace, have been hesitant to do so over fears of attaching their messaging to content that is...well let's just say questionable. Because Fox is eager for those ad dollars they've not only upgraded the system to load pages faster but they're reviewing hundreds of thousands of images uploaded by users each day as well as the blog/profile pages themselves. So far Fox has removed about 200,000 profiles it felt contained objectionable material but that's just a fraction of the 66 million profiles on the service.

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